Berry
Sales & Marketing Solutions leads the way with products services
designed to help address your company's unique directory sales and
marketing challenges:
Industry's
Leading Directory Service Experts
Productivity
and Cost of Sales Enhancement
Study
Trips and Executive Programs
In-country
Audits and Needs Analysis
Sales
Force Recruiting, Assessment and Hiring
Sales
and Management Training/Development Programs
Leadership
Development
National
Yellow Pages Services (National Advertising Account Sales)
Industry
Segmented Sales Processes and Targeted Marketing
Automated
Sales Information and Training System
Multi-Product
Sales Approach
Customer
Interaction/Call Center Services
Internet
Product Development, Sales, Marketing and Systems
Complete
Marketing Services
Product
Development
Competitive
Strategies
Return-on-Investment
Analysis
Market
Action Plans/Pricing Programs
Multimedia
Product Bundling
Market
Research/Rescoping
Total
Marketing Consultation
Berry
has maintained its industry-leading position for more than ninety
years because we have made a significant investment in innovative
sales and marketing tools and processes. By taking advantage of
our investment and the continued refinement of our tools and processes,
our clients can implement new programs faster, reducing their investment
of time and resources.
Berry
Sales & Marketing Solutions has the skills and knowledge you
need to succeed in the worldwide sales and marketing arena. Our
solutions specialists will help you exceed your customers' expectations-and
further strengthen your own industry-leading position.
In-country
Audit
Combining
traditional printed Yellow Pages with Internet, directory assistance,
mobile services, call center operations and telephony product sales,
the current Yellow Pages industry has become a complex business.
As more new products are added to Yellow Pages companies, coordinating
the demands on management, sales, marketing, production, and IT
can mean the difference between revenue growth and a business in
decline.
Our
in-county audit process analyzes virtually all aspects of Yellow
Pages operations and management, to diagnose the barriers that may
be keeping you from achieving your business goals.
In
this essential first step, Berry Sales & Marketing Solutions
provides a detailed assessment of your current business organization
and sets out initial recommendations for changes or modifications.
The result is a detailed and comprehensive recommendation and plan
of action with benchmarks and deliverables.
Training
Initiatives
The
Berry Company is strongly committed to providing high quality, educational
opportunities. Our state-of-the-art training techniques and proprietary
tools help our clients gain a competitive edge in the marketplace.
We can offer assistance in the areas of:
•
Leadership Development
•
Next Steps for New Managers
•
Customer-Focused Selling
•
Multi-Product Selling
•
Sales Force Recruiting, Assessment
and Hiring
•
Telephone Sales Skills Development
•
Sales Rep/Sales Management Evaluation
Process
•
Human Resources Issues
•
Managing the Sales Process
•
Building High Performance Teams
Industry
Segmentation and Sales Channel Innovation
The
Berry Company has successfully developed the Yellow Pages only industry
segmented sales forces-a customer focused, "one-to-one" sales approach
based on the logical grouping of customers by industry. Rather than
serving advertisers in numerous market areas, segmented teams are
immersed in a particular industry-allowing them to become industry
experts and to proactively consult with customers on the best Yellow
Pages advertising options for their specific business.
To
support our segmented sales approach, we've conducted extensive
industry-specific research of each segmentation category and discovered
critical trends in advertisers' industries. And we've transformed
this mass of data along with highly effective sales visuals into
our innovative Sales AllyT system and our Know Your Customer BetterSM
industry training binders.
Berry
Sales & Marketing Solutions will show you how to use the knowledge
we've gained through the segmentation process, as well as how to
customize it and apply it to your specific business. In addition,
we can assist your sales force with segmented:
•
Sales Canvass Planning and Management
•
Objective Setting
•
Market Allocation/Market Splits
•
Scheduling Your Sales Force
•
Market Management ToolboxT
Marketing
Services
Berry
Sales & Marketing Solutions will give your sales associates
and managers greater market- and customer-focus. We will also demonstrate
how both marketing and sales can work together to create competitive
and actionable products, pricing strategies and sales tools to maximize
your sales success. Further, we will help you identify and implement
smart marketing decisions well before the sales canvass is active,
and give you the opportunity to see how we monitor and motivate
our sales force to reach higher sales objectives. Our Solutions
Specialists will guide you through the use of the following sales
and marketing tools:
•
Canvass Planning
•
Multimedia Product Bundling
•
New Product Development
•
Competitive Analysis / Strategy Development
•
Rate and Objective Recommendations
•
Product Bundling / Pricing Promotions
•
Core Product Enhancement Analysis
•
Market Research / Rescoping
•
Usage and Possession Research
•
Distribution Strategy Development
•
Sales Tools and Promotional Support
•
Advertiser Satisfaction Measurement
•
Automated Sales Support System (Sales
AllyTM)
Sales
Force and Management Retention
Berry
is proud of its reputation in the industry for providing a great
place to work. Berry Sales & Marketing Solutions can show you
how to develop a successful corporate culture-by hiring, developing
and retaining great people. And we'll show you how an internal focus
on customers' needs and expectations translates to higher employee
morale, lower turnover rates and greater advertiser satisfaction.
•
Management / Leadership Development
•
Building the Culture
•
Hiring / Structured Selection Process
•
Motivation and Recognition
•
Compensation
•
Creating a Learning Environment
Internet
Berry
i Net, Berry's Internet and multimedia division, is devoted to the
discovery, development and execution of sound, sustainable, integrated
and flexible Internet solutions. Berry Sales & Marketing Solutions,
in conjunction with Berry i Net, will help you refine your Internet
Yellow Pages (IYPs), as well as help you explore a variety of Web-based
products and services to maximize your advertising sales. Through
an integrated approach, we have developed solutions to maximize
growth in both Internet and traditional print product offerings
while minimizing cannibalization and unfavorable revenue shifts.
Our Internet Sales training program demonstrates how both print
and Internet can be integrated to leverage existing sales channels
and maximize AVO.
Berry
has maintained its industry-leading position for more than ninety
years because we have made a significant investment in innovative
sales and marketing tools and processes. By taking advantage of
our investment and the continued refinement of our tools and processes,
our clients can implement new programs faster, reducing their investment
of time and resources. 
Combining
traditional printed Yellow Pages with Internet, directory assistance,
mobile services, call center operations and telephony product sales,
the current Yellow Pages industry has become a complex business.
As more new products are added to Yellow Pages companies, coordinating
the demands on management, sales, marketing, production, and IT
can mean the difference between revenue growth and a business in
decline.